|After spending nearly $1Billion on paid media…Craig Clemons had this to say…|
I urge you to read it about 7 times.
It’s that important.
And something we all miss:
Your customer cares literally zero about your company, your story, your brand, or even your product.
What they do care, is what it can do for them.
Don’t fight this, embrace it.”
Enjoy your day!