If you want to advertise your business on social media and promote the right way across social channels in 2019, here is a few quick secrets and tips on how to persuade an audience to buy.
1. Make long-form content. Think podcasts, youtube videos, anything above 7 minutes or more. social channels in 2019, here is a few quick secrets and tips on how to persuade an audience to buy.
First, you need to focus on the LONG term and short term wins.
Here’s how you tactically do that.
1. Make long-form content. Think podcasts, youtube videos, anything above 7 minutes or more. 20-30 minutes tops.
2. Take 5-10 ‘chunks” out of that content and reuse it across ALL your social media channels. 💁🏼♂️ So find the nuggets, the gold and use it on all of your channels.
Just make sure you customize it for length on each channel.
Use it on Instagram Stories
Some of the platforms give you 15 seconds, 60 seconds and 3 minutes or less.
I would create DIFFERENT & UNIQUE pieces of content for each of them. Use your best judgment at the length of a GOOD chunk, this depends on your platform of course since some of this is limited in time. This works for organic traffic or when you’re promoting your content on social media via paid ads and paid media.
This works whether advertising on Facebook, promoting your content on YouTube or Instagram, or using Instagram Stories or Facebook Stories. It really doesn’t matter the platform you use although some of these things are platform specific.
It would help if you took a little time and thought about how people use Facebook, how people consume Facebook STORIES versus INSTAGRAM STORIES?
How do people share content and view content on YouTube versus Instagram?
Because the platforms are different, but the content is still relevant across all of them!
Create one piece of long-form content, and then use it over and over again.
Use your content as a story on Facebook or Instagram or a shorter version of the same YouTube video.
*Remember to get your transcriptions from either TEMI.com or Rev. and embed the SRT file inside of the video. This way, you win.
You get higher levels of attention, engagement, and curiosity because the transcriptions will be highly accurate, and you’ll be able to embed them.
This way, people won’t be able to turn them off and will be forced to pay attention at a far greater level.
I hope you can use a little bit of these tips to promote your business on social media in 2019 and beyond.